Regardless of a latest pullback on its electrical car technique amid “slower-than-expected” demand, Ford’s EV gross sales continued surging in Might. All Ford electrical fashions, together with the F-150 Lightning and Mustang Mach-E, noticed double-digit gross sales development final month.
Ford’s EV gross sales develop 65% in Might 2024
Though Ford is the quantity two EV maker within the US (not together with mixed Hyundai/Kia gross sales), the automaker is “letting up on the gasoline” with plans to introduce extra hybrids.
Nonetheless, electrical car gross sales proceed to soar. Ford’s EV gross sales climbed 64.7% in Might, with 8,966 fashions offered. The Mustang Mach-E was the top-selling EV, with 4,255 fashions offered, up 46% from Might 2023. Ford F-150 Lightning gross sales had been additionally up 91% YOY, with 3,260 fashions offered.
In the meantime, Ford’s electrical industrial van, the E-Transit, continues to see increased demand. One other 1,450 electrical vans had been offered, up 77% from final 12 months.
The EV gross sales development in Might was sufficient to outpace Ford’s hybrid (+64.5%) and inside combustion (ICE) gross sales (+5.6%).
Ford offered over 37,200 electrical autos via the primary 5 months of the 12 months, practically double (+87.8%) the 19,809 EVs offered at the moment final 12 months.
Mustang Mach-E gross sales are up 89%, with 18,737 fashions offered via Might. Ford has offered 13,093 F-150 Lightning fashions up to now this 12 months, up 78.5%. In the meantime, E-Transit gross sales are quietly choosing up, with 5,478 fashions offered YTD, up 111% over final 12 months.
The expansion comes after Ford slashed EV costs earlier this 12 months, citing “slower-than-expected” demand with plans to lean extra into hybrids.
|
2024 Ford F-150 Lightning trim |
Preliminary Beginning Worth | New Beginning Worth | Distinction | Vary (EPA-est miles) |
| XLT | $64,995 | $62,995 | -$2,000 | 240 |
| Flash | $73,495 | $67,995 | -$5,500 | 320 |
| Lariat | $79,495 | $76,995 | -$2,500 | 320 |
| Platinum | $84,995 | $84,995 | 0 | 300 |
| Platinum Black | $92,995 | $92,995 | 0 | 300 |
Ford opened orders for the 2024 F-150 Lightning in April, including a brand new “Flash” trim. With an extended-range battery, tech-loaded inside, and a number of other different options pulled from standard trims, Ford believes the brand new mannequin hits the “candy spot.”
In different information, Ford’s first all-electric Explorer rolled off the manufacturing line at its Cologne EV plant in Europe Tuesday.
Ford stated a brand new sports activities EV crossover will debut quickly (for Europe), with manufacturing deliberate to begin later this 12 months.
Electrek’s Take
Regardless of the sturdy efficiency, Ford is delaying round $12 billion in EV investments. It’s additionally planning to speculate extra in hybrid tech, following in Toyota’s footsteps.
In the meantime, rivals like Hyundai and Kia are pushing full steam forward towards an electrical future. Hyundai’s IONIQ 5 set a brand new month-to-month gross sales file in Might, whereas Kia’s three-row EV9 is gaining momentum within the US.
Hyundai expects the momentum to proceed with the beginning of manufacturing at its first EV and battery plant within the US, which is deliberate for later this 12 months.
In an unique interview with Electrek, Hyundai America CEO Randy Parker stated the automaker is “humble and hungry” to separate itself from its EV rivals.
With Hyundai’s first three-row electrical SUV, the IONIQ 9, due out quickly, can Hyundai high Ford in US electrical car gross sales? Or will Ford hold the ball rolling regardless of latest plans to tug again on EV initiatives? Drop us a remark to tell us your ideas.
When you’re available in the market for a brand new EV, Ford is providing a few of the lowest costs but on standard fashions. You should utilize our hyperlinks under to view offers on Ford EV fashions at a supplier close to you.