Should you tune in to the primary quarter of this 12 months’s Tremendous Bowl on February 13, you’ll be capable of catch a brand new advert from BMW showcasing its iX SUV earlier than it begins gross sales within the US subsequent month. The :60 spot options Arnold Schwarzenegger and Salma Hayek Pinault as Zeus and Hera as they navigate retirement from ruling the gods of Mt. Olympus. Additionally they have a cute mini Pegasus as a pet.
Whereas legacy automaker BMW just isn’t fairly “all-in” on electrical autos, it’s making the transition slowly however absolutely. The truth is, it nonetheless plans to have 50% of its fashions depend on combustion via 2030. That being mentioned, it has outlined plans to decrease the emissions via the whole life cycle of its combustion autos.
Final June, BMW launched pricing and specs for 2 US variations of its upcoming i4 EV sedan. This new all-electric mannequin will likely be joined by the BMW iX SUV, each of which can be found for pre-order.
The i4 started deliveries abroad final fall, however will likely be obtainable on the market alongside the iX within the US in March. Earlier than then, nonetheless, you’ll be able to see the BMW iX in motion throughout this 12 months’s Tremendous Bowl.
BMW’s Greek god themed Tremendous Bowl spot (spoilers)
There may be an electrical energy within the air within the US, because the nation is barely 4 days away from its beloved Tremendous Bowl – a conflict of two NFL groups, and an costly soapbox for varied corporations to shill their merchandise to the lots… ideally in intelligent and humorous methods.
To construct hype for its upcoming :60 spot on Sunday, BMW has shared particulars of its iX advert that includes Zeus, as he searches for happiness throughout retirement the place else, however Palm Springs, California. We gained’t spoil an excessive amount of, however you’ll be able to view the whole industrial under in order for you.
Regardless of BMW solely committing to being 50% electrical by 2030, its firm bigwigs need to painting how devoted the model is to its EVs. As per Jens Thiemer, senior vice chairman, buyer and model, BMW AG:
All-electric mobility is on the very coronary heart of the BMW model. There isn’t a higher place to make this assertion than in entrance of one of many largest tv audiences on the planet, the place viewers tune in as a lot for the commercials as they do for the sport. With Arnold and Salma, we’re in a position present the world the brand new BMW iX in a memorable and impactful approach.
Schwarzenegger, who set the tone for gasoline guzzling combustion autos within the 90s by driving a Humvee, presents a comedic function as he searches for goal and rejuvenation within the desert and finds it in an electrical BMW. Now we simply must get the actor driving an EV in actual life, as an alternative of operating them over in yet one more large combustion SUV. Possibly his contract features a free iX. Who is aware of!
The upcoming spot was created by Goodby Silverstein & Companions and was directed by Bryan Buckley. The BMW iX begins at $83,200 within the US, plus $995 for vacation spot and dealing with. You may try BMW’s full Tremendous Bowl advert under:
