Polestar’s new electrical SUV, the Polestar 4, is about to hit the Korean market in June, Hyundai and Kia’s house turf.
The brand new totally electrical “SUV Coupe” is making its debut in key international markets. Polestar 4 manufacturing started in mid-November in China.
By the top of 2023, Polestar stated it delivered its first 880 fashions to prospects. Earlier this yr, Polestar launched its new electrical SUV in Europe and Australia. In Europe, the Polestar 4 begins at EUR 63,200 ($68,500), and in Australia, it’ll price you AUD 81,500 ($53,700).
Polestar’s new electrical SUV made its North American debut on the NY Auto Present final month. The automaker introduced Polestar 4 costs will begin at $56,300 within the US with as much as 300 miles vary.
That’s lower than the anticipated $60,000 value goal. The bottom, Lengthy Vary Single Motor variant options 272 hp and 253 lb-ft of torque for a 0 to 60 mph time in 7.4 seconds.
Polestar 4 trim |
Beginning Worth (together with $1,400 vacation spot charge) |
Vary (anticipated EPA-est) |
| Lengthy Vary Single Motor | $56,300 | 300 mi |
| Lengthy Vary Twin Motor | $64,300 | 270 mi |
| Lengthy Vary Twin Motor mannequin (with Plus and Efficiency packs) |
$74,300 | 270 mi |
The extra highly effective Lengthy Vary Twin Motor variant begins at $64,300 with as much as 270 miles vary. It packs 544 hp and 506 lb-ft of torque for a 0 to 60 mph dash in 3.7 seconds.
With the added Plus and Efficiency packages, Polestar 4 costs can run upwards of $74,300. Different non-compulsory packages embrace Pilot (+$1,500) and Professional (+$2,000).
The Polestar 4 is anticipated to compete with Tesla’s best-selling Mannequin Y (though Polestar doesn’t see Tesla as its competitors) and the brand new Porsche Macan. Now, Polestar’s new electrical SUV is about to hit Hyundai and Kia’s house market.
Polestar’s new electrical SUV to tackle Hyundai and Kia
Polestar already introduced it could contract manufacture the 4 in a Busan, South Korea manufacturing unit final yr.
Renault Korea Motors owns the plant, which is its largest plant in Asia. Polestar’s 4 would be the first EV constructed on the facility and will probably be produced for the Korean and North American markets.
Polestar introduced on Friday that it’ll launch its new electrical SUV in Korea in June. Deliveries are anticipated to kick off in October.
“We’re engaged on varied preparatory measures equivalent to certification, and we’ll do our greatest to launch (the car) in June and ship it to (prospects) in October.”
The Polestar 4 would be the second electrical SUV to hit the Korean market, following the Polestar 3. Probably the most distinctive options is the Polestar 4’s lack of a rear window.
Polestar says this helps maximize inside area whereas offering a smooth silhouette. The car’s digital camera system provides a transparent view of its environment, together with the rear.
With a 100 kWh battery, Polestar goals for the electrical SUV to supply as much as 379 miles (610 km) WLTP driving vary.
Costs have but to be revealed, however Polestar’s new electrical SUV is anticipated to simply high Hyundai and Kia electrical fashions at over $55,000.
Electrek’s Take
In 2023, Hyundai and Kia accounted for over 90% of home automobile manufacturing in Korea. Hyundai had 52% of the share, whereas Kia had 39%. Each automakers’ gross sales elevated, with Hyundai’s up 10.6% and Kia’s advancing 4.6% yr over yr.
In the meantime, Polestar is a premium EV maker with a distinct segment market. Polestar will not be anticipated to promote thousands and thousands of automobiles, but it surely might rival high fashions just like the Kia EV9 or the upcoming Hyundai IONIQ 9.
Korea is a key marketplace for luxurious automakers like Porsche, Mercedes-Benz, and BMW. It’s among the many high three Asia markets for international luxurious manufacturers. For instance, round 34,000 automobiles priced over $108,000 (150 million Received) had been offered final yr, in line with KAIDA and trade figures.
Nevertheless, a brand new authorities rule requiring firm automobiles price over $58,000 to put on a brilliant neon inexperienced license plate is popping away patrons.
Luxurious automobile gross sales have fallen by 27% because the new regulation was launched in January. Can Polestar make its presence identified within the area? Tell us what you assume within the feedback beneath.
Supply: TheKoreaHerald