Matilda Saga Albertina Djerf, co-founder of vogue model Djerf Avenue, was accused of perpetuating a poisonous office. The 27-year-old influencer was named in an exposé by Aftonbladet. The Swedish publication interviewed a number of present and former Djerf Avenue workers members, all of whom alleged bullying, favoritism and body-shaming from Matilda’s firm. In response to the information, Djerf Avenue broke its silence in a press release.
“That is ongoing work, and this yr, we’ve made some essential adjustments to enhance the work tradition at Djerf Avenue,” a press release from the model learn, obtained by The Reduce. “Amongst different issues, we’ve employed a extra skilled administration crew, we’ve launched month-to-month nameless surveys to gather suggestions and take motion, we’ve additionally arrange an exterior organizational psychologist to entry our office. We’re additionally within the means of bringing in a further exterior HR skilled to help the group.”
So, what did Matilda do? Discover out what occurred and see her response, under.
Who Is Matilda Djerf?
Matila is a Swedish influencer and businesswoman who co-founded Djerf Avenue together with her boyfriend, Rasmus Johansson. Johansson reportedly serves because the CEO of the model.
What Did Matilda Djerf Do?
A number of former and present workers of Matilda’s firm depicted a poisonous office in an exposé revealed by Aftonbladet. Some staffers claimed they misplaced sleep, suffered panic assaults and returned dwelling crying from work some days, per Quick Firm. One former staffer accused Matilda of “[yelling] at us” and “[calling] us names.” One other individual claimed that Matilda could be offended “if there was no espresso,” “if somebody was sitting within the unsuitable seat,” or “if her meals hadn’t been heated up” for her. A separate individual claimed that Matilda had her personal private rest room within the workplace, and when somebody unintentionally used it, one other worker needed to “scrub the bathroom earlier than Matilda may use it once more.”
One accuser even informed Aftonbladet that the office at Djerf Avenue was “psychological terror.”
How A lot Is Djerf Avenue Price?
Djerf Avenue introduced in round $35 million in income, based on BBC.
What Did Matilda Say Concerning the Accusations?
Matilda stayed off of social media for a number of days to fulfill together with her crew at Djerf Avenue, she claimed in a prolonged Instagram publish on December 17, 2024.
“Over the previous few days, I’ve been quiet on social media. My highest precedence has been to fulfill with the Djerf Avenue crew and communicate to them,” Matilda defined. “I’m [fully] conscious that my phrases right here will not be a solution or an answer, however for me it’s essential to jot down this on to you. To anybody who I’ve harm or let down, I need to begin by saying that I’m genuinely sorry.”
Manila added that she had no prior experiencing main a crew like this and pointed to a “lot of stress” in her notice.
“After I began Djerf Avenue, I by no means anticipated that the corporate could be what it’s at the moment, with so many crew members and a lot accountability,” Matilda admitted, earlier than acknowledging, “I wasn’t prepared. I had by no means led a crew previous to this, I had by no means constructed an organization, and underneath. Lot of stress, excessive tempo, and naivety I didn’t be the chief and colleague I want to be alongside the best way [sic]. And for that I’m so, so sorry. I want my development occurred quicker. I actually need to underline that I’m extraordinarily dedicated to getting it proper and persevering with rising.”