Robert More, Custodian and CEO of MORE Family Collection 

12 Min Read



A childhood spent within the bush impressed Robert Extra to comply with within the household legacy, heading up the MORE Household Assortment. He spoke solely with Upscale Dwelling a few shut encounter with a male leopard, and thrilling initiatives on the horizon for the MORE Household Assortment.

As a 4th era custodian of a pristine piece of land – Lion Sands Sport Reserve within the Sabi Sand – how did the MORE Household Assortment come to be?
Our heritage lies within the Sabi Sand Nature Reserve, the oldest non-public nature reserve in South Africa. It was established in 1948 with our great-grandfather as one of many founders and continues to be in our grateful custodianship 4 generations later. Lion Sands is the one non-public reserve rooted in each the Sabi Sand and Kruger Nationwide Park, with 4 luxurious lodges, an iconic treehouse expertise, and unique traversing on non-public concessions.

Cape Cadogan Boutique Resort in Cape City joined the fold in 2006 and by 2009 we formalized our journey below the MORE Household Assortment father or mother model. 

Please share with us your fondest childhood recollections.
My household and I used to camp out at night time on Lion Sands and though I used to be largely terrified, at an early age I grew to like and perceive the wilderness which stays deeply engrained in my DNA. I’ve realized to respect and admire the wild and as harsh as it’s it stays in good steadiness and concord. 

Robert More had a memorable albeit close encounter with the Hanyile male leopard. Photo by Francois Fourie
Robert Extra had a memorable albeit shut encounter with the Hanyile male leopard. Picture by Francois Fourie

Had been there a number of harrowing moments within the bush the place you ‘cheated loss of life’?
I’ve a keenness for full moon walks at Lion Sands, however I’m at all times conscious and accountable in terms of being within the bush. My most memorable encounter was with Hanyile, a widely known leopard at Lion Sands, which is etched into my reminiscence. It was a winter morning and the dawn filtered by the rising mist of the river. I adopted the route alongside the water’s edge, taking care to not stumble upon any returning hippo or grumpy Dagga Boys (bull buffaloes). An hour in, I arrived on the Msuthu dry riverbed. The right place to let this unimaginable setting sink in earlier than heading again. Then, a guttural warning simply meters away stopped me in my tracks. Hanyile jumped to his toes on my left, startled by my presence piercing his personal second of peace. He instinctively ran to greater floor. I stood there, frozen, watching as he appeared again at me from his vantage level, following my each transfer as I took small backward steps to slowly, fastidiously take away myself from a spot that belonged to him, not me. I returned to the lodge on the briskest of paces, figuring out that being this near Hanyile in his house can be a reminiscence that few others would expertise and definitely one I’ll always remember.

Because the Custodian & CEO of the MORE Household Assortment, what are your key tasks?
My core perform is to make sure we ship on our function and that it’s finished so by staying true to our values by employment alternatives, development for our individuals, and unlocking expertise and worth to our friends by making certain all stakeholders take part. 

With a extremely worrying job and the accountability that comes with the territory, what makes all of it worthwhile?
Whereas I occupy the seat of custodian and CEO, I see it as my responsibility to ship on the Assortment’s function and depart a constructive influence and legacy on our individuals and our stunning planet. 

I consider you’re very hands-on. How necessary is it at the present time and what are the advantages to you and your workers?
I take the position of custodian to coronary heart, and in my expertise, there’s not one well-run firm that doesn’t have a CEO who’s hands-on. If you wish to construct one thing nice, it’s worthwhile to know it will include onerous work and sacrifice. 

The beautiful Stanley & Livingstone Boutique Resort in Victoria Falls, Zimbabwe. Picture courtesy of MORE Household Assortment

How a lot time can you spend on the lodges?
I’m consistently touring between the Lodges and Inns as a part of my position which ensures I’m near the visitor expertise, I get to attach with our individuals, and I’m consistently impressed to search for alternatives to additional improve what we will provide our friends.

What are the deciding elements of the place to construct a lodge?
Lodges are site-specific. It’s worthwhile to discover the magic after which work again into designing the lodge from there. When you get this proper the remaining takes care of itself. 

What conjures up you?
Creating one thing that has a long-lasting constructive influence excites and energizes me. My ardour and function are my household, my 14-year-old twins, and my prolonged household who’re the MORE Household Assortment. Tourism is a satisfying area for me to be in the place we get to craft actual experiences, construct unimaginable properties in unimaginable areas, and see the ensuing pleasure of our friends. I consider life is that this unimaginable place the place we get to find our expertise, select what actually issues, after which form, construct, and create this in one of the simplest ways potential. I’m extremely lucky to have discovered my place and my household of individuals. 

Do you might have a favourite wildlife animal?
Leopards actually stand out. That encounter with Hanyile and the unimaginable leopards at Lion Sands led us to compile a profile of all of the leopards we see, a outstanding lineage that really captivates our friends. 

Cape Cadogan Resort with the backdrop of Cape City’s well-known Desk Mountain. Picture courtesy of MORE Household Assortment

The MORE Household Assortment has probably the most wonderful lodges – from Cape City to Sabi Sand, Marataba, and Victoria Falls. It’s most likely troublesome to choose a favourite, so as a substitute please inform us what makes every lodge/property particular for you.
Our Lodges, Inns, and residences are like our kids and subsequently you’re proper, harmful floor to have a favourite! Lion Sands is house to me with the perennial Sabie River, the lifeblood of this place, and my best alternative. I like the mountains at Marataba, within the Marekele Nationwide Park, with its soulful really feel – it must be skilled to be understood. Monwana in Thornybush Nature Reserve has been created with such ardour and love and this power is tangible when staying there – like coming house. 

I benefit from the authenticity and expertise that abounds in Cape City and the placement of our two Inns Cape Cadogan and Extra Quarters. I’m very pleased with our Higher Union restaurant making waves on this area. 

Victoria Falls is an adventurous place and Stanley & Livingstone is about on the Victoria Falls Non-public Sport Reserve providing entry to safaris, and our distinctive black rhino conservation expertise. The vacation spot restaurant 1871 can be iconic within the space, and friends right here love the afternoon tea with a twist – suppose gin cocktails and exquisite African sunsets.

Sustainability is on the coronary heart of what the MORE Household Assortment is about.
It’s a lifetime dedication and one thing all of us should be a part of if we’re to make a distinction. We have to measure our sustainability efforts as this empowers our pondering and helps us change habits. 

Please inform us about one other one in all MORE’s core values – regenerative tourism and conservation.
MORE Household Assortment is dedicated to defending the atmosphere, supporting group improvement, following sustainability ideas, and delivering on our function of making life-enriching experiences for our friends for this era and the numerous that come thereafter.

Robert with twins Madison and Mackenzie in 2017. Picture courtesy of Robert Extra

As a father of 14-year-old twins, what’s it like elevating Mack and Madi on this technologically overwhelming world – have you ever managed to domesticate your love of the pure world with them?
As a father or mother, I consider we set the instance for our youngsters and although chances are you’ll not suppose they’re listening or seeing, I’m assured that they do. My respect for individuals and the planet has been imparted upon them although I too consistently should combat again on the unfavourable facets of tech. My late spouse Britt and I realized what it means to journey as a household and the dear time granted to reconnect with one another. 

Thrilling initiatives on the horizon?
We’re at all times on the lookout for unimaginable visitor experiences in distinctive complementary areas. Sizzling off the press, is that we’re getting into the planning phases for a good looking boutique household seaside Resort in Plettenberg Bay (opening in November 2024). We’re including to our exclusive-use Residences, opening a brand new winelands Residence simply exterior Stellenbosch in a 210-year-old manor home (December 2023) and we’re additionally planning a Residence in Victoria Falls. Lion Sands is opening a brand new three-bedroom safari Residence in November 2024. We’re additionally beginning to look exterior of South Africa and Zimbabwe and into the Okavango Delta, so hopefully, we will be taught and develop into a brand new area in 2025. 

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