Loro Piana’s Fall/Winter 2024 Collection is Anything But “Quiet Luxury”

5 Min Read
Loro Piana’s Fall/Winter 2024 marketing campaign was shot in Scotland, the place the model’s founders first encountered the thistle flower

For a luxurious model that turns 100 years outdated this yr, Loro Piana is signifying the event slightly humbly: with a thistle, of all issues. The flower—or “fiori di cardo”, as it’s recognized in Italian— seems throughout its Fall/Winter 2024 assortment, be it as a sample on a shawl, because the metallic buttons on a denim jacket, or as a gleaming pin alongside a collar. It figures into Loro Piana’s century‐lengthy heritage of textile manufacturing: Dried thistles are used to boost and brush the style model’s treasured cashmere in its Italian manufacturing unit.

There are different traces of historical past to be discovered within the assortment, which was introduced this Could at Soho Home Hong Kong within the presence of stars corresponding to Tor Thanapob Leeratanakachorn and Sonia Sui. The ladies’s appears, which embody modest skirt fits, plush shearling coats and pillbox hats, all worthy of Jacqueline Kennedy, exude an air of twentieth‐century class. On the showcase, jackets have been additionally introduced with their collars turned up, and their lapels closed and pinned collectively. This styling trick, which preserves the softness of the jacket’s folds, was how the late Sergio Loro Piana had saved his personal jackets. The Italian businessman, collectively together with his brother Pier Luigi, was accountable for reworking Loro Piana into the luxurious model that it’s at the moment.

The Arsa jacket, crafted from a mix of cotton and silk, options the thistle flower—a outstanding motif of Loro Piana’s Fall/Winter 2024 assortment

Despite all of the adjustments Loro Piana has seen previously century, advantageous materials stay very a lot on the coronary heart of the model. In its Fall/Winter 2024 assortment, the luxurious home showcases the stunning prospects of its signature vicuña wool and cashmere. For instance, the trucker jackets have been crafted from CashDenim, Loro Piana’s modern mix of cashmere and denim that’s made in collaboration with Japanese artisans. The fabric offers the workwear‐impressed items a cultured appear and feel, as does the technical tweed that was utilized in an anorak.

In an identical twist, ladylike items corresponding to a cropped jacket and a pencil skirt have been crafted from the country Sopra Visso wool, which Loro Piana has reintroduced this season. The fabric is sourced from the uncommon Sopravissana sheep of Italy’s Sibillini Mountains. One other noteworthy wool used within the assortment is Pecora Nera, which is solely sourced from black Merino sheep in New Zealand. Mixed with jersey cloth, the fabric provides stretchiness and softness to Loro Piana’s Spagna jackets.

Formal items in rustic materials; outdoorsy items in fancy materials. These sudden mixtures may very well be Loro Piana’s means of shaking off its “quiet luxurious” label. Prior to now yr, the time period has been flattened to imply vogue that’s costly however primary—and Loro Piana’s Fall/Winter 2024 assortment is something however. There’s a printed silk shirt and an identical skirt that includes a vicuña, in addition to the opposite natural world that Loro Piana’s fibres come from. The model’s Rebecca pumps at the moment are provided in patent leather-based with daring animal prints. After which there may be the Arsa brocade silk jacket, filled with character with its stand collar, gentle peplum silhouette, and thistle‐formed buttons. With this assortment, Loro Piana makes a transparent and loud assertion of precisely what luxurious means to the century‐outdated model.

Featured is the Emerson anorak, crafted from technical wool tweed

This story was first seen on Grazia Singapore.

For extra on the most recent in superstar and elegance reads, click on right here.

Share This Article
Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version