Jaguar goes straight after Tesla house owners by providing them a $3,000 incentive to purchase an I-Tempo electrical car at a complete $15,000 low cost.
The British automaker launched the I-Tempo, its first all-electric car, final 12 months.
The car has discovered some success in just a few European markets however gross sales have been extraordinarily sluggish within the US regardless of providing 0% financing to spice up gross sales.
Jaguar continues to be promoting barely greater than 200 I-Tempo autos per 30 days within the US. As of July, the automaker has solely delivered simply over 1,500 electrical autos within the US this 12 months.
To treatment the scenario, Jaguar has been targetting Tesla house owners.
Earlier this 12 months, we reported on Tesla house owners receiving mailers from Jaguar with a daring comparability between the I-Tempo and the Mannequin X.
Now Tesla house owners are reporting that they’re being supplied an additional $3,000 ‘Tesla conquest’ incentive on prime of different incentives to purchase an I-Tempo:
https://twitter.com/tesla_truth/standing/1161189567686250497
The automaker says that you just solely want a proof of Tesla possession and never an precise Tesla trade-in:
“For an proprietor or a member of an proprietor’s family the place a Tesla car is presently registered (proof of possession/registration is required). Restrict one incentive per eligible VIN. Can be utilized in the direction of the lease or buy of a brand new, unused 2019 I-Tempo. No trade-in required. Not redeemable for money. Incentive paid to supplier and requires supplier participation.”
With the I-Tempo’s $69,500 base MSRP, the $15,000 would carry the worth down to simply $54,500.
You possibly can examine together with your native Jaguar supplier for I-Tempo stock and inquiries in regards to the deal.
Electrek’s Take
Whereas Tesla house owners have principally laughed off Jaguar’s makes an attempt to persuade them to purchase the I-Tempo earlier than, and with good causes for my part, the reductions are beginning to turn into important.
In my overview of the Jaguar I-Tempo earlier this 12 months, I famous that it’s a gorgeous electrical car and a great first entry within the electrical house for the automaker regardless of a number of points.
Nevertheless, I’ve an issue with how Jaguar has been claiming that it’s an SUV and it compares to the Mannequin X.
Tesla’s Mannequin X is an actual full-size SUV that’s a lot greater than the I-Tempo and holds much more cargo, which is without doubt one of the most essential options of an SUV versus a sedan.
I don’t know why Jaguar retains insisting on evaluating it to the Mannequin X, I feel they’re doing themselves a disservice.
Jaguar has a shocking car on its fingers that occurs to be electrical. That doesn’t imply that they need to pit it in opposition to any electrical car on the market.
I feel they need to concentrate on making its personal house within the EV market as a result of if they’re banking on stealing market share from Tesla, they will have a tricky time.
However with massive reductions like that, I might see some individuals being tempted.