Reverso Tales was created in 2021 to have fun the ninetieth anniversary of its most celebrated timepiece and in 2023 the exhibition involves Manhattan with its North American debut. It appears New York is a proper match for the Reverso’s Artwork Deco origins which is steeped in design additionally. In spite of everything, this was a timepiece created by Jaeger-LeCoultre first in 1931 whereas with the 9 a long time, the Reverso has seen greater than 50 completely different calibers, whereas its clean steel flip facet has since been embellished with enamel, engravings, or gems.
Situated at IRON 23, the exhibition will occur between November 3 to November 22, 2023. The ‘Reverso Tales’ exhibition additionally occurs simply forward of the grand opening of Jaeger-LeCoultre’s new flagship boutique on Madison Avenue. The exhibition revolves round 4 key themes: Story of an Icon, Type and Design, Innovation, and Craftsmanship. There’s additionally a digital artwork set up by Korean artist Yiyun Kang; plus an area dedicated to the video sequence ‘Within the Making’, which reveals the aspects of the 180 crafts practiced within the Manufacture; a room devoted to Japanese artist Hokusai, whose works have been reproduced on Reverso timepieces; the 1931 Café serving an Artwork Deco-inspired menu; and hands-on watchmaking Discovery Workshops throughout the Atelier d’Antoine. Elsewhere, the displays will embody the 2023 Reverso fashions launched at Watches and Wonders and two new Reverso Tribute Enamel fashions that can be launched through the New York season of ‘Reverso Tales’.
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Amongst the brand new releases, the Jaeger-LeCoultre Reverso Tribute Chronograph is available in a stainless-steel model whereas there may be additionally a Rose gold model. These two are differentiated by the distinctive blue accents for the metal whereas there may be one with gold accents. These Reverso Tribute watches even have a Chronograph, plus Small Seconds fashions and a Tourbillon.