By no means underestimate the astute energy of color. For its newest marketing campaign for Bleu De Chanel, Chanel reveals us the symbolism behind the color blue. A woody and fragrant perfume for the fashionable man who can’t be outlined. American-French actor Timothée Chalamet groups up with legendary American director Martin Scorsese, for a brief movie that follows a person on a quest to seek out himself as he balances the road between his totally different identities as a celeb and an on a regular basis man.
Enjoying with scenes in black and white, the quick movie explores the dynamic pressure between Chalamet’s character’s celeb persona and his actual, darker self, in an try to find who he actually is. Brighter moments of hope and optimism, as illustrated by means of flashes of blue, discover themselves peppered all through the movie, depicting his character’s outlook in direction of his life and future. Chalamet’s character’s seek for his inside truths culminates in an necessary message: “Discover your blue, end up”.
Scorsese, having directed the primary Bleu De Chanel marketing campaign again in 2010, faucets into the perfume’s multi-faceted and unabashed qualities, to craft the quick movie starring the Dune actor. Although that is the artistic duo’s first time working collectively on a mission, the pair’s chemistry was palpable by means of particular behind-the-scenes footage, as launched by Chanel final October, forward of the marketing campaign launch.
The fragrant, woody perfume is among the hallmark fragrances for males from the home of Chanel, finest cherished for its sturdy notes of New Caledonian sandalwood and tonka bean. The heat of the scent is additional introduced out by hints of cedar, whereas the signature blue bottle embodies an charisma, supreme for the fashionable man who merely can’t be outlined by others.
In line with Olivier Polge, an in-house Perfumer-Creator at Chanel, the Bleu De Chanel is adopted by “a person who dismisses facades and who is just not afraid to let vulnerability present by means of his powerful, disarming exterior”.
Under, take a look at extra photos from the Bleu De Chanel marketing campaign directed by Martin Scorsese and starring Timothée Chalamet.
This text was first seen on Grazia.Sg
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