After a powerful begin to 2024, Hyundai expects the momentum to proceed with a number of the most reasonably priced and environment friendly EVs on the US market. In an unique interview with Electrek, Hyundai Motor America CEO Randy Parker mentioned the corporate is “humble and hungry” because it stays dedicated to EVs within the US.
Hyundai’s dedication to EVs is paying off
Regardless of rivals pulling again, Hyundai is doubling down on its EV dedication because it seems to separate itself from the competitors.
Its early dedication is already paying off. Hyundai is outpacing the US electrical automobile market with a wide-ranging lineup of award-winning EVs, together with the IONIQ 5, IONIQ 6, and Kona Electrical.
Hyundai’s EV gross sales surged 62% in Q1, with the IONIQ 5 and Kona Electrical setting new first-quarter gross sales information. In comparison with total US EV gross sales, up 2.6% in Q1 (in accordance with Cox Automotive), Hyundai is leaving a lot of the competitors within the rear view.
Parker mentioned “demand for our autos, particularly EVs, stays excessive” after the record-setting efficiency.
Hyundai is “sticking to its technique,” Parker advised Electrek in an interview. In line with Hyundai’s US chief, it stays a core a part of the automaker’s imaginative and prescient.
Giving shoppers confidence
One among Hyundai’s largest objectives is to offer consumers who could also be hesitant about shopping for an EV the boldness to make the leap.
In line with information from the US Division of Power, Hyundai has six of the highest ten most fuel-efficient EVs within the US this yr.
The 2024 Hyundai IONIQ 6 Lengthy Vary RWD (18″ wheels) topped the listing with 140 MPGe (mixed), forward of the 2024 Lucid Air Pure RWD (19″ wheels) at 137 MPGe. Hyundai’s IONIQ 5 (114 MPGe) and Kona Electrical (116 MPGe) additionally made the listing.
Parker advised Electrek that Hyundai is giving consumers the boldness to go electrical by offering EVs with long-range capabilities, quick charging, and modern designs. And also you get all of that at an reasonably priced value.
Hyundai’s IONIQ 6 is at present the one EV that meets potential consumers’ value, vary, and charging targets, in accordance with a examine from Boston Consulting Group.
The median necessities embody a 20-minute charging time, a 30-minute detour and wait time, a 350-mile vary, and a beginning value underneath $50,000.
|
2024 Hyundai IONIQ 6 trim |
Estimated Vary (miles) |
Beginning Worth |
| SE Customary Vary RWD | 240 | $38,615 |
| SE RWD | 361 | $43,656 |
| SEL RWD | 305 | $46,365 |
| Restricted RWD | 305 | $51,265 |
| SE Twin Motor AWD | 316 | $47,065 |
| SEL Twin Motor AWD | 270 | $49,865 |
| Restricted Twin Motor AWD | 270 | $54,765 |
Regardless of an already reasonably priced value, Hyundai is sweetening the take care of a $7,500 Bonus Money provide, bringing IONIQ 6 beginning costs to as little as $30,000 (excluding vacation spot).
In the meantime, at $189 per thirty days, the 2024 IONIQ 6 (SE Customary Vary) is without doubt one of the most reasonably priced autos (gas-powered or EV) within the US.
Hyundai’s redesigned 2024 Kona Electrical is one other low-cost electrical possibility. Hyundai upgraded the Kona EV in each approach, with extra vary, sooner charging, and a daring new design. Beginning underneath $33,000, the 2024 Kona Electrical is without doubt one of the most reasonably priced EVs available on the market.
Hyundai is separating itself from the EV pack
Though a number of US automakers, together with Ford and GM, are shifting their methods, citing slower-than-expected demand, Hyundai stays dedicated to EVs.
Hyundai’s US boss mentioned, “If an individual is considering shopping for an EV, I feel you need to go to an organization that’s absolutely dedicated to promoting EVs in america.” When requested if Hyundai is that this firm, Parker advised Electrek, “Completely.”
Hyundai is “placing its cash the place its mouth is.” Its first devoted US-based EV and battery plant in Georgia is about to start manufacturing later this yr.
The corporate was rewarded with its personal “Hyundai Day” in Georgia for contributing to the state’s largest financial challenge. It even tops Rivian’s ($5 billion) plant outdoors of Atlanta.
Together with its suppliers, Hyundai’s EV investments within the state complete over $12.6 billion and can generate 50,000 new jobs.
Hyundai can also be working with its retail companions and others to enhance charging infrastructure and data about EVs. Parker advised Electrek that 700 of Hyundai’s 840 sellers within the US at the moment are IONIQ licensed, which incorporates Degree 3 chargers, coaching, and Hyundai certification to promote EVs.
The corporate’s newest marketing campaign, revealed this week, is a tribute to Hyundai’s dedication to EVs. Hyundai’s new promo video (see the total video right here) reveals off its lineup of “larger, higher, sooner, smarter” electrical vehicles whereas educating viewers about the advantages.
It additionally showcases Hyundai’s new high-performance IONIQ N, which was lately named the 2024 World Efficiency Automobile of the 12 months. With as much as 641 hp, a 3.5 second 0 to 60 mph time, and a number of other track-ready upgrades, the all-electric efficiency automotive is the “strongest, fun-to-drive Hyundai ever.”
Tesla NACS coming quickly, new EVs to look ahead to
One of many largest questions consumers need to know is when Hyundai EVs can have entry to Tesla Superchargers.
Parker advised Electrek that present and future Hyundai EV house owners will acquire entry to Tesla’s Superchargers in This autumn 2024. Canada will comply with within the first half of 2025. Beginning in Q1 2025, Hyundai will start delivery out NACS adaptors.
Hyundai EV house owners will acquire entry to +12,000 Tesla Superchargers throughout North America, doubling the variety of chargers accessible to EV house owners (~30,000).
Though no new IONIQ 5 or IONIQ 6 variants are due out, Parker mentioned Hyundai is worked up concerning the IONIQ 5 N rolling out as one of many few high-performance EVs to hit the market.
Hyundai is chasing the electrical manufacturing SUV (crossover) document with two 641 HP IONIQ 5 N vehicles set to compete at Pikes Peak. You’ll be able to watch the sporty EV race on June 23, 2024.
When requested about Hyundai’s first three-row electrical SUV, the IONIQ 9, Parker mentioned, “It’s positively coming,” with out providing any new particulars.
As for the IONIQ 5 refresh that debuted in South Korea, Parker advised Electrek Hyundai is “engaged on” bringing it to the US.
In case you’re able to see why Hyundai is outpacing the EV pack, we may also help you discover the correct mannequin at an reasonably priced value. You should use our hyperlinks beneath to view offers on Hyundai EVs at a supplier close to you.