Hublot’s latest triumph on the Purple Dot Design Awards reminds us that there’s extra to watch than actions and ending. Hublot gained the Purple Dot Award for Product Design for the “ingenuity and distinctive design,” of the MP-10 Tourbillon Weight Vitality System (we wish to name this watch the MP-10 WEST. Forged your eyes over any assortment of watches and also you would possibly surprise why the designs usually are not extra compelling.
By means of distinction, this most up-to-date Hublot MP-10 (it debuted this 12 months on the LVMH Watch Week in Miami) simply stands aside. In fact, the watch is an unbelievable technical innovation, daring to problem that the majority sacred of mechanical watchmaking cows, the automated winding system.
The Purple Dot award itself possible doesn’t pay an excessive amount of consideration to the horological considering behind the Hublot MP-10 WEST. Extra possible than not, the truth that this watch options no dial and no palms, and isn’t spherical, makes it the right timepiece for the Purple Dot jury. Watches, particularly treasured ones, needn’t be slaves to utility and utilitarian aesthetics. Nor do they should get away the flash, regardless of being very unique.
Hublot has already demonstrated a complicated understanding of what watch patrons need, and the model isn’t any stranger to success on the Purple Dot Awards; the Massive Bang Meca-10 Magic Gold took residence the Better of the Finest award in 2017. a part of Hublot’s successful aesthetics formulation is on present with the MP-10 WEST, which is a radically totally different watch to the 2017 winner. Certainly, it’s fairly totally different to something on the market apart from unique winding techniques employed by Corum and Moritz Grossmann.
Purple Dot itself has not stated a lot in regards to the winners this 12 months, with some information on the topic being embargoed until August. We stay up for studying extra about what the judges considered the MP-10 WEST, particularly its not inconsiderable dimensions; the watch clocks in at greater than 54mm in size, which is successfully the lug-to-lug distance, and we think about it will make the watch tough to put on. We’ve not seen this watch in particular person, at The Hour Glass or at any of the commerce exhibits. A restricted collection of fifty, the MP-10 WEST is extra of a press release piece than anything.
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