The posh model taking the US by storm has a brand new secret weapon. Genesis is creating a brand new EV platform to problem luxurious rivals like Tesla and BMW. Not like the GV60, the brand new Genesis EV platform is predicted to be model unique, separate from Hyundai fashions.
Genesis, Hyundai’s luxurious model, is rapidly increasing within the US with a trio of long-range, elegantly crafted electrical autos.
The posh model gives the GV60, Electrified GV70, and Electrified G80. By means of the primary half of the 12 months, Genesis bought almost 27% extra electrical automobiles within the US than final 12 months. The expansion comes as luxurious rivals like Mercedes, Porsche, and Tesla misplaced floor in Q2.
Genesis stays a darkish horse within the luxurious EV market because it expands into new states. Regardless of the expansion, Genesis is making an influence transfer because it seems to be to chop into Tesla’s lead.
Its first EV, the GV60, is getting an improve in 2025 with an even bigger battery and new design parts. Based mostly on Hyundai’s E-GMP platform, the identical underpinning its IONIQ 5 and IONIQ 6, the 2025 Genesis GV60 will characteristic barely extra vary and quicker charging.
Forward of its official debut later this 12 months, we caught our first glimpse of the up to date GV60 testing within the US this week. New options embrace revised headlights and a redesigned entrance bumper (try the video right here). In the meantime, Genesis has even larger plans.
Genesis to unveil new unique luxurious EV platform
Regardless of the enhancements, the 2025 GV60 would be the final Genesis mannequin to make use of Hyundai’s E-GMP platform.
In line with Mike Track, the brand new world head of Genesis, and John Son, head of Genesis’ world product workplace, the posh model is creating its personal EV platform, which is able to possible be unique from Hyundai.
Following the up to date GV60, all new Genesis fashions can be based mostly on the brand new platform. Hyundai formally introduced it’s going to reveal its first three-row electrical SUV later this 12 months. The Hyundai IONIQ 9 (three-row EV SUV) can be based mostly on the E-GMP platform.
Hyundai’s sister firm, Kia, launched its three-row EV9, additionally based mostly on the E-GMP, final 12 months. Kia’s EV9 is gaining momentum within the US, with almost 10,000 fashions bought via the primary half of 2024.
Kia is launching a sequence of smaller, reasonably priced EVs. Its first, the EV3, begins at simply $30,700 (KRW 42.08 million) in Korea. The Kia EV3 can be constructed on the E-GMP platform.
Genesis didn’t reveal any additional particulars however stated to anticipate extra quickly. In the meantime, Genesis is launching the GV60 Magma, its first high-performance EV, subsequent 12 months.
Genesis plans to launch a Magma mannequin as the highest trim for every mannequin, together with an electrical G80 (proven under).
Electrek’s Take
Can Genesis shut the hole with Tesla and different luxurious rivals within the US EV market? With the devoted E-GMP platform and superior software program, Hyundai, Kia, and Genesis are already forward of a lot of the competitors.
In the meantime, a brand new Genesis EV platform, unique to the model, might assist it acquire an edge over rivals like BMW and Porsche.
Genesis stays a model to control because the US luxurious section shifts to electrical.
What do you suppose? Can a brand new EV platform assist Genesis outpace luxurious rivals? Drop us a remark under to tell us your ideas.
Supply: Edmunds