Dior is Bringing a Fashion Spectacle to the Paris 2024 Olympics

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French boxer Estelle Mossely is among the Olympic champions who has been named a Dior model ambassador.

Overlook Vogue Week; the Paris 2024 Olympics simply may be the largest style occasion of the yr. The opening ceremony, which is going down on the Seine on 26 July, will characteristic a parade of the best athletes from all all over the world—in addition to a style presentation from Dior.

In line with WWD, the Paris Olympics opening ceremony will characteristic 3,000 costumes, together with creations from Dior. The French style model’s involvement within the Olympics isn’t a surprise: the maison is owned by the luxurious conglomerate LVMH Moët Hennessy Louis Vuitton, which is the official “inventive accomplice” of the Paris Olympics. The LVMH-owned style model Louis Vuitton created customized trunks for the Olympic torch and medals this yr, and the medals themselves have been designed by the jewelry home Chaumet, one other LVMH model. 

Dior has certainly been gearing up for the Olympic Video games. In June, Dior added a number of main sportswomen to its roster of name ambassadors. That features French fencer Sara Balzer, Australian swimmer Emma McKeon, Jamaican sprinter Elaine Thompson-Herah, Japanese fencer Misaki Emura, American soccer participant Alex Morgan, and French skateboarder Louise-Aïna Taboulet. The athletes are all set to compete within the Paris Olympics this summer season. 

Final month, Dior inventive director Maria Grazia Chiuri additionally introduced the maison’s Fall/Winter 2024 high fashion assortment, which was impressed by Historical Greece, the birthplace of the Olympic Video games.

French fencer Sara Balzer

Particulars on Dior’s Olympics presentation stay secret, however it’s anticipated to showcase the French style home’s savoir-faire. Thomas Jolly, the creative director of the opening and shutting ceremonies of Paris 2024 Olympics, informed WWD, “In spite of everything, these manufacturers—[Louis] Vuitton and Dior—are masters of expertise. [The ceremony] will even put the highlight on French know-how, so I’m on board relating to highlighting expertise and wonder, and it matches into the story in a reasonably pure approach on the entire.”

France’s style powerhouses aren’t the one ones who will probably be within the highlight. The opening ceremony will reportedly showcase creations from 15 rising style designers, with an emphasis on sustainable design. Additionally, for the primary time in Olympics historical past, the opening ceremony will happen on a river as a substitute of a stadium. Athletes will parade on boats alongside the Seine, Paris’s iconic river, as a part of the four-hour spectacle. 

Talking of a spectacle, LVMH can be throwing a welcome social gathering on the Basis Louis Vuitton on the eve of the Olympics opening ceremony. The occasion will probably be co-hosted by Louis Vuitton males’s inventive director Pharrell Williams and LVMH chairman and CEO Bernard Arnault, and will probably be attended by celebrities and athletes like Charlize Theron, Serena Williams and Dior ambassador Rosalía. The Paris 2024 Olympics is definitely shaping as much as be a really fashionable affair.

Under, see a number of the sportswomen who’ve signed on as Dior’s new model ambassadors.

Japanese fencer Misaki Emura 
Jamaican sprinter Elaine Thompson-Herah 

This story was first seen on Grazia.sg.

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