BMW Group simply launched its gross sales numbers from 2023, and it was an excellent 12 months certainly. The automaker says it hit its goal of 15% share of battery-electric automobiles – and expects to promote half one million BEVs in 2024.
Final 12 months, BMW bought 375,183 BEVs, up 74.4% year-over-year, representing 14.7% of the entire quantity, which is near its 15% goal. Plug-in hybrids accounted for 190,303 items bought, down 13% year-over-year, with 7.4% market share. Collectively, BMW bought 566,486 BEVs and PHEVs, up 31% year-over-year, for a 22.2% market share. Fourth-quarter deliveries of absolutely electrical BMW automobiles reached 113,458 items (+55.4%).
In complete, BMW reported document gross sales of greater than 2.5 million automobiles final 12 months. The US noticed the very best gross sales development at 9.4% to almost 396,000. China gross sales grew the slowest at 4.2% to 824,932.
In Europe, gross sales of BMW and Mini automobiles totaled 942,805 items for the complete 12 months 2023 (+7.5%).
The group’s Mini additionally noticed a lift within the Mini BEVs, with the fully-electric Cooper SE promoting 45,262 items, up simply 3.5%. Totally electrical automobiles now make up 15.3% of complete Mini gross sales for the complete 12 months 2023.
Prime sellers for the automaker’s higher-end automobiles have been the BMW iX1 and i4, with the i4 M50 because the best-selling M automobile. Later this 12 months, the primary absolutely electrical touring mannequin will make its debut as a part of the BMW 5 mannequin collection.
Knowledge from InsideEVs additionally factors out that BMW bought 326 items of the Rolls-Royce Spectre, at 22% share. The ultra-luxury $450,000 EV is available in a handful of fashions, with the Cullinan essentially the most requested worldwide, adopted by the Ghost.
Again in November, with the order books stuffed up for the primary few months of this 12 months, Reuters studies that BMW stated it wouldn’t be reducing costs, regardless of rivals doing so to remain aggressive. We’ll see how or if issues change within the coming months.
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