Contemplating that RIMOWA has been round for greater than a century now, it’s inevitable that the model has developed. What began out as a model famed for pioneering aluminium and polycarbonate to be used in suitcases—successfully altering the way in which folks journey—is now a luxurious life-style model that also places materiality, innovation and craftsmanship on the forefront. To mark the debut of the Authentic Bag, RIMOWA unveiled a brand new marketing campaign starring Liu Wen, Central Cee, IB Kamara, and Larissa Hofmann to spotlight the bag’s broad enchantment.
RIMOWA’s greatest shift was in 2020 when it launched its first collection of life-style luggage and equipment parked below the By no means Nonetheless line. The mushy, canvas constructions are trimmed with nylon and leather-based for hardy, urban-driven options that stretch the model’s ethos of practical instruments for a lifetime of motion past the journey area. Across the identical time, a collaboration with Dior launched the Private case, which is actually an Authentic suitcase shrunken right into a crossbody bag or clutch, that now stays a part of RIMOWA’s core choices and has birthed a Sling Clutch iteration. And simply final yr, the RIMOWA Signature line was launched with sustainable regenerated nylon as its base materials.
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Now, 4 years since its evolution into life-style luggage and equipment, RIMOWA returns to its game-changing light-weight aluminium innovation for its first unisex purse, the Authentic Bag.
Learn Extra: The RIMOWA Authentic Suitcase Flaunts Its Most Expressive Color But — Emerald
Proper off the bat, the design of the RIMOWA Authentic Bag is distinctively RIMOWA—the grooved design emblematic of the model, the seamless colour-matched aesthetic, and the rounded strengthened corners. Just like the Private, you may think about it as a mini-sized Authentic suitcase however constructed and designed with up to date performance to adapt for its purse use. It’s crafted in aluminium with a leather-based deal with that’s additional strengthened with an aluminium body in order that it’s each comfy and durable to carry on to as a top-handle bag. A branded webbing strap is included for added versatility in order that it may be used as a shoulder bag or a crossbody bag.
(RIMOWA)
(RIMOWA)
As a result of the Authentic suitcases’ locking mechanism wouldn’t make full sense to be tailored for a purse (think about having to fiddle with two clamps each jiffy), RIMOWA devised a brand new button mechanism that facilitates simple opening and shutting of the Authentic Bag. And if you happen to’re accustomed to the Authentic suitcases’ handles that snap down flat with that somewhat satisfying clack, the identical mechanism can be a possible annoyance for one thing that you just’d attain for much usually than a suitcase. The highest deal with on the RIMOWA Authentic Bag stays upright so that you’re in a position to seize it and go together with ease, however it may possibly additionally lay flat for a extra smooth silhouette when not carried as a purse. All very clearly thoughtfully crafted.
Learn Extra: In This Lifetime with RIMOWA
(RIMOWA)
The inside of the Authentic Bag is absolutely lined with Italian-made leather-based with a roomy compartment. Thought of touches embrace a zipped pocket in addition to slots for playing cards; there’s ample area for all that you just’d want on the every day to go about your method.
(RIMOWA)
(RIMOWA)
This can be a new chapter for RIMOWA and the Authentic Bag is most actually just the start. You may say that this new design is a longtime coming however as they are saying, good issues come to those that wait. And, boy, isn’t this one.
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The RIMOWA Authentic Bag in Silver and Black is now out there at RIMOWA shops in addition to on-line.
This text was first seen on Esquire.Sg.
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