“I’m thrilled to say I’ve been a part of the Beneteau Group for over eight years now!” Mentioned Erwan Her, in his Hong Kong workplace lately. “When the Group acquired Rec Boat Holdings from Cadillac within the US [in 2014], I joined as a Gross sales Government; I spearheaded the event of 4 Winns and Scarab manufacturers throughout the Asia-Pacific.
“My ardour for the trade fuelled my fast climb to Gross sales Supervisor for the Beneteau model, the place I initially centered on driving gross sales development within the outboard section. This expertise led to my present position as Gross sales Director for Beneteau Sail, Inboard, and Outboard since 2021 – during which I supervise the gross sales and the advertising and marketing throughout the area, and handle the distribution community. Moreover, I’m working the Group workplace operations the place we’re a staff of eight.”
Time to Restructure Distribution
Whereas this appears like fairly an train in multitasking, Erwan additionally spoke of the restructuring of Beneteau model’s distribution in APAC – saying that the challenges of logistics, and enhance of publicity to boating throughout the Covid pandemic, made change the smart approach to go ahead.
“It is a very busy 12 months for Beneteau within the Asia-Pacific,” he admitted. “My main focus has been main the transformation of our distribution community throughout key markets like Hong Kong, Taiwan, Thailand, Malaysia and Singapore. This revamp will guarantee we ship an distinctive buyer expertise all through the area.
“We’re not stopping there, although. We’re additionally revamping our distribution in China and getting into the Indonesian market, additional increasing our attain.
“Because the Beneteau model continues to evolve, we’re constructing a community with focused experience to make sure a personalised expertise for each buyer. In Hong Kong, Asiamarine is now our devoted crusing associate, whereas NextWave Yachting focuses on energy boats.
“Equally, Taiwan is served by Amal Yachting, and Thailand will probably be by Primus Marine. I’m thrilled to welcome these new companions – we’ll undoubtedly study rather a lot from one another. Collectively, our shared aim is to supply an unparalleled stage of service and experience to our valued house owners.”
Significant Milestone
“The shipyard celebrates 140 years this 12 months – an distinctive milestone in our trade and only a few shipyards have this sort of historical past!” exclaimed Erwan, with palpable pleasure. “To rejoice this anniversary, with the cooperation of the sellers within the area, now we have organised numerous particular occasions: 140 years races in Hong Kong, Sydney and Gold Coast, VIP and house owners events throughout boat exhibits in Auckland, Sanctuary Cove and Sydney and devoted anniversary events such because the one lately held by First Marine in Japan. Test with native Beneteau sellers – there will probably be extra celebrations till the tip of 12 months. On prime of this, we’re working a particular anniversary provide to not be missed.
“Beneteau has at all times been one of many pioneers of the boating trade and it began as a wood fishing-boat shipyard again in 1884, based by Benjamin Beneteau within the quaint fishing city of Croix-de-Vie. Benjamin’s imaginative and prescient for higher boats, together with the pioneering use of gas-powered engines in 1909, set a precedent for daring innovation that continues to outline Beneteau right this moment. It’s fascinating.”
Adjustments In Boaters Habits
“We see a swift change within the utilization of our boats ranging from the US and Europe the place time sharing, syndication and boat golf equipment are gaining loads of curiosity and growing quick,” Erwan defined. “One of many missions of our new community is to review the feasibility of those programs in Asia, whereas Australia and New Zealand have already carried out a few of them.”
“Sustainability is one other stronger current focus that could be a crucial concern for brand spanking new consumers,” he added. “The Group is conscious of its environmental impression via its actions and is targeted on decreasing them via concrete measures and actions.” Whereas discount of air emissions, waste discount, eco-design of boats and lodging, and safety of biodiversity are all part of this mission, “on the Beneteau model stage, we’re finding out new materials for the subsequent technology of boats,” Erwan revealed.
“Now we have launched our first sailboat prototype, the First 44e with a recyclable resin referred to as Elium, fitted with Torqueedo pods – a serial hybrid expertise [of engine] and a brand new iroko-wood deck materials, which we name Iro-Deck, that replaces teak.
New Beneteau Fashions In The Area
“This 12 months, now we have the premiere of the awaited Antares 12 in Hong Kong and in Gold Coast, Australia. It’s the flagship of the vary: a household cruiser with an actual all-rounder functionality.
“She is a really versatile boat, full of functionalities and with a timeless design. It’s superb for any nation within the area with an enclosed cockpit defending from the chilly climate in Victoria or the warmth in Hong Kong because of the AC and genset [generator] choices. In a position to accommodate six to eight folks comfortably, with a wise saloon, she presents the perfect weekends on the water in all climate for cruising, watersports and stress-free. Present Antares 11 house owners will probably be amazed by the distinction in quantity with the 12.
“At Cannes Yachting Pageant this 12 months, we’re additionally launching the most recent newcomer within the Swift Trawler vary, the model new Swift Trawler 54. Our sellers had the possibility to see the primary hull throughout our annual conference final June in Saint-Gilles-Croix-de-Vie.
This boat is an eye-catcher! She has unrivalled out of doors and indoor residing house and is an ideal passage maker with glorious stability because of the Sleipner Vector third-generation fins. “Don’t hesitate to contact your native Beneteau consultant to guide a VIP tour throughout the Cannes Yachting Pageant.”
beneteau.com
asiamarine.com
nextwaveyachting.com
Photographs courtesy of Beneteau Group
This story was first seen on Yachtstyle.Co.
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