| All images courtesy of the model
Hackett London is the house of British menswear. Identified for its excellence in craftsmanship and a distinction for element, their story begins in 1983 when Jeremy Hackett opened his first retailer promoting second-hand garments on King’s Street, Chelsea. It was right here that he started creating his personal clothes by merging conventional kinds with modern cuts.
Quick-forward, and the model has launched its Spring-Summer season 2024 marketing campaign, that includes Components I World Champion, Jenson Button and celebrated actor, Matthew Goode which merges the quintessential British essence of the Hackett fashion with the vigorous spirit and sun-kissed landscapes of Seville, Spain.
Showcasing an Andalusian journey, the marketing campaign captures the soul of Hackett London’s newest assortment, with curiosity and a love for journey at its core, and it’s set in opposition to the charming backdrop of Seville, a historic metropolis that boasts three UNESCO World Heritage websites and impeccable fashion.
Shot by outstanding photographer Tom Craig, he captures the spirit of Jenson Button and Matthew Goode as they navigate the cultural tapestry of Seville in a marketing campaign artfully orchestrated by the company Dentsu Artistic Spain. The marketing campaign unfolds, portraying the duo making a grand entrance at an iconic Sevillian lodge in a classic automotive, partaking in a pleasant match of croquet, savoring tapas at an area bar, and leisurely strolling within the Plaza de España.
The Spring-Summer season 2024 assortment, encompasses a host of tactile materials, timeless necessities, and imaginative cloth blends that create trendy appears to be like, and naturally, they’re all polished with traditional finesse as you’d count on from this British model. On the subject of the colour palette, there are the traditional Hackett blues, greens, and beige, that sit alongside shiny mandarin, seagrass, ash pink, and Atlantic blue shades because the season progresses.
The season begins with transitional outerwear, equivalent to versatile waterproof technical jackets, and mid-layers equivalent to a complicated scarf collar cardigan, and comfortable suede gilets. As the times get hotter, lighter materials and brighter colours are launched to hold you thru the climate adjustments with consolation and magnificence. New blazers with choices in verify, windowpane, and herringbone patterns crafted with premium mild materials like linen and wool-silk blends will develop into the centerpiece of any transitional wardrobe. For seasonal necessities, the gathering affords a spread of melange herringbone overshirts, shirts, and tremendous natural cotton polos and tees in traditional blues and vibrant summery colours. The Spring-Summer season assortment provides a line of trousers crafted from premium cotton and linen textiles, in tremendous silhouettes, to supply a relaxed and polished fashion for any event.
