After beginning 2024 off sturdy, with EV gross sales climbing 86% within the first quarter, Ford appears to spice up momentum. Ford is trimming costs on the 2024 F-150 Lightning by as much as $5,500 because the American automaker appears to fend off incoming competitors.
Ford cuts 2024 F-150 Lightning worth to fend off EV rivals
Ford bought 20,233 electrical autos within the first three months of 2024, surging 86% from final yr. The Mach-E led the cost, with gross sales climbing 77% year-over-year (YOY).
With 9,589 models bought in Q1, Ford’s Mach-E was the second-best-selling electrical SUV within the US behind Tesla’s Mannequin Y.
Ford Professional, the corporate’s business and software program unit, continues increasing, with E-transit gross sales up 148% in Q1. The E-Transit was the top-selling electrical van, with 2,891 models bought.
The F-150 Lightning remained the top-selling electrical pickup within the US, with 7,743 models bought, topping Rivian’s R1T (which can also be providing offers this month).
Ford’s EV gross sales surge comes after the automaker slashed Mach-E costs by as much as $8,100 in February. The automaker additionally launched vital incentives on the F-150 Lightning, together with as much as $12,500 in retail bonus money.
In January, Ford introduced new F-150 Lightning costs for the 2024MY, with most trims getting worth hikes between $2,000 and $7,500. The bottom 2024 F-150 Lightning Professional begins at $54,995, up $5,500 from 2023.
The one 2024 Ford Lightning fashions to obtain worth cuts from the earlier mannequin have been the Platinum (-$7,000) and Platinum Black (-$5,000) trims.
In line with a brand new memo despatched to sellers, Ford is reversing with new worth cuts on 2024 Lightning fashions.
On-line auto analysis agency CarsDirect discovered that the 2024 F-150 Lightning has acquired a worth discount of as much as $5,500. The modifications went into impact on April 5, 2024.
|
2024 Ford F-150 Lightning trim |
Preliminary Beginning Value | New Beginning Value | Distinction | Vary (EPA-est miles) |
| Professional | $54,995 | $54,995 | 0 | 240 |
| XLT | $64,995 | $62,995 | -$2,000 | 240 |
| Flash | $73,495 | $67,995 | -$5,500 | 320 |
| Lariat | $79,495 | $76,995 | -$2,500 | 320 |
| Platinum | $84,995 | $84,995 | 0 | 300 |
| Platinum Black | $92,995 | $92,995 | 0 | 300 |
The brand new Flash trim, added in 2024, acquired the largest low cost. Ford claims the Flash trim hits the “candy spot” with as much as 320 miles vary, an inside loaded with tech and options, and a warmth pump. It’s additionally geared up with Ford’s Tow Tech Bundle and Energy Tailgate. It now begins beneath $70,000.
Ford’s F-150 Lightning can also be eligible for the $7,500 federal tax credit score (for trims beginning beneath $80,000).
Regardless of EV gross sales rising in Q1, Ford is reducing the workforce at its Rouge EV facility by one-third, the place the F-150 Lightning is constructed.
The decrease costs come as Ford unveiled its new 2024 Mustang Mach-E. Ford’s new electrical crossover options extra vary, sooner charging, and faster acceleration.
For those who’re able to make the most of Ford’s new decrease costs, we will help you get began at this time. You should utilize our hyperlinks under to seek out offers on Ford EVs at a vendor close to you.
