Ford stated it stays the second best-selling EV model within the US behind Tesla, however is it actually? Ford was topped by GM in Q3 electrical car gross sales because the race intensifies into the top of the yr.
Ford topped by GM in Q3 electrical car gross sales within the US
On Monday, GM introduced that EV gross sales surged 60% within the third quarter. Nonetheless, Ford says it stays America’s quantity two EV model in 2024.
Ford launched its Q3 gross sales numbers on Tuesday, exhibiting a 12% enhance in EV gross sales year-over-year.
Ford bought 23,509 electrical automobiles within the third quarter, barely lower than the 23,957 bought in Q2 however nonetheless up from the 20,962 bought final yr.
The corporate bought 13,392 Mach-E fashions final quarter, down 9.8% from Q3 2023. Ford’s electrical F-150 Lightning pickup noticed greater demand, with gross sales up 104.5% to 7,162.
Ford’s E-Transit stays America’s best-selling electrical van. With one other 2,955 models bought within the third quarter, E-Transit gross sales reached 9,256 by September, up 67% YOY.
With 32,095 EVs bought during the last three months, rival GM outpaced Ford. A number of new all-electric GM fashions, together with Chevy’s Equinox, Blazer, and Silverado EVs, are hitting the market. The sturdy Q3 efficiency pushed GM’s share of the US EV market to 9.5%. That’s up from 7.1% in Q2.
Regardless of this, Ford stated it remained on high by the primary 9 months of 2024. By means of September, Ford’s EV gross sales reached 67,689 within the US.
In accordance with gross sales knowledge, GM is definitely quantity two within the US EV market, with 70,450 electrical fashions bought in 2024.
To spice up gross sales, Ford launched a brand new “Ford Energy Promise” program. Beginning October 1, 2024, Ford is giving all new EV consumers a free residence charger and protecting the price of customary set up. In accordance with Ford, most consumers don’t understand the true advantages of driving an electrical automotive, like residence charging. This system is designed to transform potential consumers who’re on the fence about going electrical.
Electrek’s Take
With six electrical automobiles in the marketplace (not together with the Brightdrop van and Chevy Bolt EV/EUV), it’s no marvel GM is outpacing Ford.
GM’s “EV for everybody” technique is lastly coming along with an electrical automotive rolling out in high-demand segments.
Regardless of speak of an “EV slowdown” within the US, GM and others are proving there may be demand for those who provide the precise mannequin at an reasonably priced price.
For that reason, Ford is doubling down on smaller, extra reasonably priced EVs. The corporate has a workforce out in California growing a low-cost platform for future electrical fashions.
The primary can be a brand new electrical pickup, due out in 2027. Ford additionally canceled plans to launch its three-row electrical SUV because it shifts focus to smaller fashions.
