Ford needs to attract in patrons from rival manufacturers. Its newest goal is pickup truck drivers, particularly Ram house owners. Ford is providing Ram house owners as much as $2,000 off in the event that they swap to its F-150 Lightning.
Ford targets Ram Truck house owners with new supply
After promoting one other 7,162 Lightning fashions within the third quarter, Ford has now offered over 22,800 electrical pickups within the US by September.
With new competitors hitting the market, resembling Tesla’s Cybertruck, the Chevy Silverado EV, and the GMC Sierra EV, Ford seems to be to maintain its share of the market.
Ford already gives Tesla drivers as much as $1,500 off 2023 and 2024 F-150 Lightning fashions. Now, it’s seeking to entice house owners from one other rival model, Ram.
In accordance with on-line automobile analysis agency CarsDirect, Ford is providing Ram house owners as much as $2,000 off in the event that they swap to an F-150, together with the all-electric Lightning.
A be aware despatched to sellers on October 8 acknowledged the supply is sweet on 2023 and 2024 F-150 Lightning fashions. Though the biggest $2,000 low cost is in California, the deal is obtainable in a number of components of the US, resembling Atlanta, Denver, Boston, Chicago, and Dallas. Ford is providing a $1,000 low cost in most different locations.
Heading off incoming rivals
Though the F-series continues to be the best-selling car within the US in 2024, gross sales had been down 4% by the primary 9 months in comparison with 2023.
Ford was additionally not too long ago overtaken by GM because the second best-selling EV model within the US. With a number of new fashions rolling out just like the Chevy Equinox, Blazer, and Silverado EVs, GM is gaining market share.
In the meantime, Ram is launching its first electrical truck, the 2025 Ram 1500 REV. Ram’s first electrical pickup will hit US dealerships in early 2025 with as much as 350 miles vary (customary 168 kWh battery). Ram mentioned a bigger 229 kWh battery will present over 500 miles vary.
2024 Ford F-150 Lightning trim |
Beginning Worth | Vary (EPA-est miles) |
| XLT | $62,995 | 240 |
| Flash | $67,995 | 320 |
| Lariat | $76,995 | 320 |
| Platinum | $84,995 | 300 |
| Platinum Black | $92,995 | 300 |
Ram additionally claims its electrical pickup can tow as much as 14,000 lbs with a 2,700 lb max payload. Ford’s F-150 Lightning will get as much as 320 miles EPA-est vary with a towing capability of as much as 10,000 lbs.
The 2024 Ford F-150 Lightning begins at $62,995. Though Ram has but to disclose costs, the 2025 Ram 1500 REV is predicted to begin at round $60,000.
As a part of its new “Energy Promise,” Ford is providing EV patrons, together with the F-150 Lightning and Mustang Mach-E, a free Degree 2 dwelling cost whereas protecting the price of set up.
Able to drive off in your new electrical pickup? We might help you get began. You should use our hyperlink to view gives on the Ford F-150 Lightning at a vendor close to you.
