Purchase a brand new Ford EV and get a free house charger as a part of its new “Ford Energy Promise.” This system is designed to lastly put the EV misperceptions to relaxation whereas making it even simpler to go electrical.
It’s “not vary anxiousness, however change anxiousness,” Martin Delonis, Ford’s senior supervisor of enterprise innovation and E-Advertising and marketing, defined.
After some digging, Ford discovered that consumers on the fence about driving an EV are largely anxious about how far it’s going to drive, its prices, and its high quality.
Nevertheless, a lot of the considerations are removed from true. For instance, Ford discovered that almost all electrical automobiles have a decrease possession value than a comparable gas-powered automotive.
Vary anxiousness is one other fear, however Ford’s F-150 Lightning and Mustang Mach-E (and lots of EVs) provide over 300 miles EPA-estimated vary.
To alleviate these considerations, the corporate launched its new “Ford Energy Promise” program. The initiative goals to shut the hole between perceptions about EVs and the fact. Ford is addressing 5 areas: Vary, Charging, Battery Well being, Residence Charging, and Timing.
Ford affords a free house EV charger as a Energy Promise
Beginning October 1, 2024 all new Ford electrical car consumers (F-150 Lightning, Mustang Mach-E, and E-Transit) will obtain a free house EV charger. To sweeten the deal, Ford additionally covers customary set up prices. The provide is Ford’s method of creating it simpler for drivers to transition to electrical.
Following a 2024 survey, Ford discovered that 89% of EV customers usually tend to buy if they’ve house charging. In the meantime, 92% of homeowners discover that charging at house is as straightforward as charging their telephones.
In line with Ford, most drivers don’t understand the true advantages of driving an EV. One of many largest is waking as much as a full cost daily with the power to cost at house.
Ford EV drivers even have entry to its BlueOval Cost community, the most important in North America with over 75,000 chargers. They will additionally cost on Tesla’s Supercharge community with an NACS adapter.
Though constructed to final, Ford is providing an 8-year, 100,000-battery guarantee to ease considerations over battery well being.
As well as, Ford affords 24/7 reside electrical car help and proactive roadside help for around-the-clock assist.
Able to make the most of the deal? We can assist you get began. You should use our hyperlinks beneath to seek out offers on new Ford F-150 Lightning and Mustang Mach-E fashions in your space.
