Ford (F) introduced main adjustments to its upcoming EV plans, together with two new pickups. Ford’s first reasonably priced EV primarily based on its new platform will probably be an electrical pickup adopted by its next-gen “Venture T3.” In the meantime, Ford is leaning extra into hybrids. As a substitute of the deliberate all-electric three-row SUV, Ford plans to launch a brand new household of hybrids.
Shaking up electrical car roadmap plans
“We’re dedicated to innovating in America, creating jobs and delivering unimaginable new electrical and hybrid automobiles,” Ford CEO Jim Farley mentioned on Wednesday.
Ford is adjusting its car roadmap to incorporate a broader vary of electrified choices, with a deal with hybrid tech.
The transfer comes as Ford appears to be like to chop prices and develop in markets the place it believes it has a aggressive benefit, equivalent to software program and business automobiles.
“We’re dedicated to creating long-term worth by constructing a aggressive and worthwhile enterprise,” Ford’s CFO, John Lawler, defined.
The primary of Ford’s next-gen EVs will probably be a brand new digitally superior business electrical van. Ford’s new EV van will probably be assembled at Ford’s Ohio Meeting Plant beginning in 2026.
In 2027, Ford will launch a brand new electrical truck, the primary on its upcoming low-cost platform. Ford’s skunkworks group in California is main its next-gen car improvement whereas “bending the fee curve on electrical automobiles.”
Ford’s reasonably priced EV platform will spawn a brand new pickup
Ford’s reasonably priced EV pickup is designed for “clients who need extra for his or her cash” together with longer vary, extra useability and utility.
The group is utilizing a techniques integration method to slash prices and enhance effectivity. Ford mentioned the technique “will go deeper into the availability chain and benchmark price towards the perfect opponents on the earth.”
“We recruited probably the most technically expert and inventive professionals from inside and outdoors Ford to drive a radical change in how we develop an electrical car,” Farley mentioned on Wednesday.
Ford has recruited expertise from everywhere in the business, together with many former Tesla, Rivian, Lucid, and Apple staff over the previous a number of months.
The reasonably priced EV pickup will probably be adopted by Ford’s next-gen electrical truck, “Venture T3.” Ford mentioned the electrical pickup will construct on its century-long heritage of truck management, together with the F-150 Lightning.
Retiming EV launches
Ford will launch the brand new EV pickup within the second half of 2027, two years later than initially anticipated.
After taking in suggestions from Lightning clients, Ford claims the brand new truck will “provide options and experiences by no means seen on any Ford truck.” This can embody bi-directional charging and improved aerodynamics. The EV pickup will nonetheless be constructed at Ford’s BlueOval Metropolis EV Middle in Tennessee.
Ford mentioned the delay will allow it to reap the benefits of lower-cost battery tech and different price breakthroughs.
After delaying its deliberate three-row electrical SUV in April, the challenge is now being canceled. It was postponed till 2026 earlier this 12 months, however now Ford says it’ll deal with a brand new household of electrified three-row SUVs, which can embody hybrid tech. Ford can also be planning to launch hybrid choices for its next-gen F-Siereis Tremendous Obligation pickups.
Ford additionally introduced it has realigned EV battery sourcing to chop prices and enhance capital effectivity. “If you’re not aggressive on battery price, you aren’t aggressive,” Farley defined.
Ford is transferring Mach-E manufacturing to Holland to qualify for IRA advantages. In the meantime, Ford will start producing cells at BlueOval Metropolis in Tennessee in late 2025, whereas LFP battery manufacturing is on monitor for 2026 in Michigan.
Within the first half of 2025, Ford will give an replace on its electrification, tech, profitability, and capital necessities.
The adjustments come after Ford’s electrical car losses reached $2.5 billion by way of the primary half of 2024.
