What makes a perfume iconic? At Mugler, it’s a mix of architectural bottles (that look otherworldly) and a full-bodied scent that’s without delay candy, floral, fruity and woody. It additionally helps that its olfactory blends really encapsulate the spirit of Mugler (learn: excessive trend), focused at sturdy girls in each sense of the phrase.
Danièle Lahana-Aidenbaum, president of Mugler trend and fragrances, completely sums it up: “Whoever you might be, whoever you wish to be, Mugler’s hyper-strong silhouettes and groundbreaking fragrances mean you can sculpt your identification. Change into a supercharged model of your self. With values of self-affirmation, physique empowerment, and self-staging, our model is without end pushing disruption.”
Once you put on Mugler, you’re feeling highly effective, virtually invincible. The newest Alien Hypersense perfume is not any totally different. A fiercely floral scent, Hypersense is developed by Dominique Ropion, the identical grasp perfumer who created the primary Alien in 2005. “Dominique made certain that Hypersense is for the trendy occasions however you possibly can undoubtedly really feel it’s nonetheless from the identical household,” remarks Danièle.
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In contrast to the unique, which is extra woody-floral, Hypersense is lighter, more energizing, made for the girl of as we speak. It kicks off recent and fruity with high notes of mandarin and pear and dries right into a white bouquet, headlined by sustainably-sourced jasmine sambac absolute. As soon as it hits the bottom, you’ll recognise that very same cashmere-like amber-woody sensuality felt within the authentic Alien. What the ELLE crew love is it’s lasting energy—excellent for an evening on the dance ground.
The brand new bottle, a prism-like talisman, is equally daring and otherworldly. Lacquered in a fascinating halo of deep pink, purple, and scarlet orange, it echoes the ombré results harking back to Mugler’s spring/summer season 2024 assortment.
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Fronting the fragrance’s hyper-vivid marketing campaign is runway mannequin and Mugler’s new muse, Anok Yai. “Rising up folks used to at all times say I seemed like an Alien,” muses the British-based Sudanese mannequin. By the way, Anok opened Mugler’s fall/winter 2023-2024 present, signalling the model’s return to stay exhibits, and closed the spring/summer season 2024 present final autumn.
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To mark the momentous event, Mugler hosted a dance occasion at Singapore’s ArtScience Museum on 3 July 2024, bathed in a neon blue glow à la Blade Runner. Invited company from area arrived in attractive black numbers that may match proper right into a cyberpunk universe. They combined and mingled over cocktails and canapés, obtained their digits adorned at a nail station, and unleashed their inside sirens at elaborate picture stations, hanging their greatest poses with iconic Mugler fragrances like Angel, A*Males, and the newly-launched Alien Hypersense.
Attendees additionally loved performances by avenue dance troupe Equipo; regional DJs Levi Oi from Vietnam, Notep from Thailand, and Jo Vynn from Malaysia; and native rapper-songwriters Yung Raja and Alyph. Becoming a member of the festivities had been notable personalities from Southeast Asia, together with Mae Tan, David Eung Hao, Haven, Alexander Diaz, Chalita Suansane, and Jach Manere.
This story was first seen on Elle.Sg.
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