Europe’s largest automaker is struggling to maintain up because the trade goes electrical. Though Volkswagen’s EV gross sales climbed in September, new orders are failing to maintain up.
Volkswagen offered 531,500 electrical automobiles within the first 9 months of the yr, up 45% in comparison with final yr (366,600).
The automaker’s EV share reached 9% within the third quarter, primarily from progress in Europe. Of the over 530K EVs offered this yr, 341,100 (64%) had been delivered in Europe.
The US noticed the second highest progress, with 50,300 deliveries, representing 74% progress over final yr. VW’s momentum in Europe and China helped offset sluggish gross sales in China, its most vital market.
Volkswagen’s EV deliveries picked up in China (+11%) in Q3 after slipping 1.6% by way of June. The corporate has delivered 117,100 EVs (+4% YOY) in China by way of the primary 9 months of the yr.
The highest-selling fashions by way of the primary 9 months of the yr embrace the Volkswagen ID.4/ID.5, ID.3, and Audi This autumn e-tron.
| Prime-selling VW EVs | January – September gross sales |
| ID.4/ ID.5 | 162,100 |
| ID.3 | 90,500 |
| Audi This autumn e-tron | 77,900 |
| ŠKODA Enyaq iV | 54,400 |
| CUPRA Born | 32,300 |
| Audi Q8 e-tron | 21,800 |
Volkswagen’s new EV orders battle to achieve traction
Regardless of the success within the third quarter, Volkswagen remains to be struggling to draw new EV orders.
“Our order consumption is under our bold targets as a result of lower-than-expected total market pattern,” Hildegard Wortmann, who oversees VW’s advertising and marketing and gross sales, defined.
In response to a VW spokesperson, the expansion in Q3 was fueled by a better backlog, which has been ready to be processed. Provide chain and logistics points led to prolonged supply instances, which at the moment are being labored out.
Volkswagen lowered its steerage earlier this yr because it goals for 8% to 10% EV gross sales share, down from 11%. The struggles have led Volkswagen to chop non permanent staff and pause manufacturing at two German crops final month.
The automaker hopes new EV launches just like the flagship ID.7 will assist reverse the pattern. Will probably be launched in key markets, together with Europe, North America, and China.
In August, Volkswagen opened pre-orders for the ID.7 in Europe with a beginning worth of $62,000. Subsequent month, the corporate’s three way partnership with FAW in China is launching its model of the electrical sedan, the ID.7 Vizzion. In the meantime, VW will launch the ID.7 in North America subsequent yr.
Electrek’s Take
EV leaders like BYD and Tesla are outpacing Volkswagen. BYD surpassed VW to earn the title of China’s top-selling automaker earlier this yr and has widened the hole since.
With demand slowing, Volkswagen slashed ID.3 and ID.4 costs within the area earlier this yr to stunt progress. Though the worth cuts have boosted gross sales, how lengthy can Volkswagen stick with it?
The automaker is scrambling to get again on monitor as electrical automobiles are solely anticipated to proceed gaining momentum.
