Hyundai Motor Group, together with Kia, is utilizing affordability to achieve market share within the US. With low-cost electrical automobiles, Hyundai Motor, together with Kia, surged previous American automakers Ford and GM within the US EV market within the first three months of 2024.
Hyundai, Kia prime Ford, GM in EV gross sales with affordability
After the IONIQ 5 was the sixth best-selling EV within the US final yr with almost 34,000 models offered, Hyundai (and Kia) are beginning the yr robust within the US.
Hyundai’s best-selling electrical SUV, the IONIQ 5, set a brand new gross sales file final month, pushing EV gross sales up 100% over final yr.
By way of the primary three months of 2024, Hyundai offered 6,822 IONIQ 5 fashions, one other file. Hyundai’s second devoted EV, the IONIQ 6, noticed gross sales surge 1,542% in Q1 to three,646.
After a significant refresh this yr, Hyundai’s Kona EV was one other large cause behind the model’s success. Hyundai upgraded the 2024 Kona Electrical in each manner, including extra vary, sooner charging, and a brand new trendy design.
Though Hyundai doesn’t break down Kona gross sales (there are additionally two gas-powered variations), gross sales of the subcompact crossover rose 20% in Q1, with 23,054 models offered.
2024 Hyundai Kona electrical trim |
Beginning Worth (not together with a $1,335 supply charge) |
SE | $32,675 |
SEL | $36,675 |
Restricted | $41,045 |
Beginning underneath $33,000, the 2024 Hyundai Kona Electrical is without doubt one of the most inexpensive EVs on the US market.
Actually, new analysis from auto analysis agency CarsDirect reveals the Kona EV is without doubt one of the least expensive automobiles to lease within the US at simply $169 monthly. And that’s together with gas-powered automobiles.
Inexpensive EVs are profitable
The opposite least expensive automobile to lease (fuel or EV) is Hyundai’s IONIQ 6, beginning at simply $239 monthly.
In response to a brand new report from Boston Consulting Group, the IONIQ is the one EV that meets potential consumers’ vary, charging, and worth targets. Tesla’s Mannequin 3 was the following closest to hitting the mark.
2024 Hyundai IONIQ 6 trim |
Battery (kWh) |
Estimated Vary (miles) |
Beginning Worth |
SE Customary Vary RWD | 53 | 240 | $38,615 |
SE RWD | 77.4 | 361 | $43,656 |
SEL RWD | 77.4 | 305 | $46,365 |
Restricted RWD | 77.4 | 305 | $51,265 |
SE Twin Motor AWD | 77.4 | 316 | $47,065 |
SEL Twin Motor AWD | 77.4 | 270 | $49,865 |
Restricted Twin Motor AWD | 77.4 | 270 | $54,765 |
Hyundai’s final EV on the US market, the IONIQ 5, is without doubt one of the most inexpensive in its class. It additionally has extra vary or options than most rivals.
Hyundai is providing a uncommon 0% finance deal on the IONIQ 5, with lease funds beginning as little as $229 monthly.
In the meantime, Kia launched a brand new lower-priced Gentle Lengthy Vary EV6 mannequin this yr, beginning at $45,950 with as much as 310 miles vary. The brand new trim helped increase gross sales to 4,059 via the primary three months of 2024, up from 3,392 final yr.
The affordability has helped Hyundai Motor, together with Kia, prime Ford, and GM within the US EV market via the primary quarter.
Ford offered 20,223 electrical automobiles within the first quarter of 2023, whereas GM offered 16,425. The Hyundai IONIQ 5 and IONIQ 6, mixed with Kia’s EV6 and EV9, offered over 18,500 EVs in Q1.
Nonetheless, that doesn’t embody the Kona or Niro EVs. With each included, Hyundai Motor is anticipated to have offered simply over 25,000, if not 30,000, EVs within the US final quarter. And that’s not even together with its luxurious Genesis model.
Regardless of Kia’s current shift to introduce extra hybrids, the corporate is doubling down on inexpensive electrical automobiles. The EV2, EV3, EV4, and EV5 are rolling out over the following few years, with beginning costs anticipated between $25,000 and $50,000.
Ford can be shifting plans to give attention to smaller, extra inexpensive electrical fashions because it seems to be to compete with Tesla and low-cost Chinese language automakers like BYD. The corporate is growing a brand new low-cost EV platform, with the primary fashions anticipated to be a smaller electrical pickup and SUV, set to launch in 2026.
In the meantime, GM is phasing out its least expensive EV, the Bolt (for now), as it really works to ramp manufacturing of its Ultium-based fashions like the brand new Chevy Equinox and Blazer EVs.
Chevy expects the Equinox to be one of many least expensive EVs with as much as 319 miles vary, however that’s for the 1LT rolling out later this yr. For now, the most cost effective Equinox (2LT) begins at $43,295. In the meantime, Blazer EV costs beginning simply over $50,000. The model does plan to introduce a brand new Ultium Bolt mannequin subsequent yr with lower-priced LFP batteries to drive down prices.
Are you prepared to your subsequent electrical automobile? Now is without doubt one of the greatest occasions to start out buying, with a few of the lowest costs provided on EVs up to now. You should utilize our hyperlinks under to seek out offers on Hyundai and Kia electrical autos at a seller close to you.