Korean celebrities are setting international style tendencies with their type and affect. From Stray Children redefining outside stylish with Tommy Hilfiger to Winter of aespa bringing allure to Polo Ralph Lauren, and Rosé dazzling as RIMOWA’s ambassador, these stars are icons each on and off the display screen. Becoming a member of the league, Minji of NewJeans stuns as Chanel’s first triple-category ambassador, whereas Ningning captivates as Versace’s newest muse. To not be outdone, Taeyong of NCT impresses together with his LOEWE ambassadorship, whereas Lee Dong-Wook continues to symbolize luxurious magnificence with La Mer and Chanel. Korean expertise isn’t simply leisure—it’s a world style phenomenon.
Stray Children
South-Korean boy band Stray Children made their debut as the newest ambassadors for Tommy Hilfiger, with their “All the time Collectively” marketing campaign. The boy band fashioned by JYP Leisure consists of eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N.
Reimagining outside types for the fashionable buyer, the autumn/winter assortment took its reference from the model’s wealthy historical past, deconstructing and reviving trademark designs that earned Tommy Hilfiger its success. The group additionally made their Met Gala debut this yr, as they arrived on the pink carpet with Tommy Hilfiger himself. They arrived in two appears following the costume theme “Backyard of Time”.
Lim Ji-Yeon
South Korean actor Lim Ji-Yeon was unveiled as LOEWE’s newest model ambassador, becoming a member of Taylor Russell and Yang Mi within the model’s spring/summer time 2024 marketing campaign. The marketing campaign presents every of them in “matching vignettes,” demonstrating the various feelings actors should convey, with the brand new SS24 assortment that includes outstanding components resembling textural knits, draped clothes, and twisted silhouettes.
Winter of aespa
aespa’s essential vocalist, Winter, is famend for her mild options and irresistible allure, qualities that completely align along with her new ambassador function for Polo Ralph Lauren. She joins labelmate Mark Lee of NCT in representing the esteemed American luxurious style model.
Past her style ambassadorship, Winter stays deeply engaged within the music scene, actively selling aespa’s upcoming title observe, “Supernova,” and contributing to the soundtracks of “Castaway Diva” and “My Demon.”
IU
IU has been appointed as Estée Lauder’s latest ambassador, bringing her signature class and allure to the enduring magnificence model. Recognized for her timeless magnificence and influential presence, the singer completely embodies Estée Lauder’s values of sophistication and style.
Rosé
Rosé from BLACKPINK joins the ranks of Lewis Hamilton and Kylian Mbappé as the newest international ambassador for the enduring baggage model RIMOWA. She just lately attended the launch of its new seasonal assortment at S-Manufacturing facility in Seongsu, Seoul. Along with RIMOWA, the Okay-pop star has been appointed as an envoy for famend manufacturers resembling Tiffany & Co., Saint Laurent, and Sulhwasoo.
Mun Ka Younger
Mun Ka Younger has been chosen because the ambassador for the posh journey and way of life model TUMI. Recognized for her roles in fashionable dramas resembling True Magnificence and Discover Me in Your Reminiscence, the actress’s collaboration with TUMI emphasises each performance and class, interesting to customers who worth practicality and style. This partnership is anticipated to convey a contemporary and trendy perspective to TUMI’s choices, enhancing its attraction to a world viewers.
Jeon Jung-kook
BTS’ Jungkook continues his function as model ambassador for Calvin Klein in an early Spring 2024 marketing campaign. Photographed by Mert Alas at Grand Central Station in New York Metropolis, Jungkook showcases a mix of trendy denim outfits that may be effortlessly dressed up or down. Earlier than embarking on his solo profession, Jungkook has collaborated with varied manufacturers together with Samsung, Samsonite, and Louis Vuitton alongside his bandmates.
Hanni of NewJeans
NewJeans’s Hanni has develop into a shining star as Gucci’s newest model ambassador, a task she embraced with type since her appointment in October 2022. From dazzling pink carpet occasions to the celebrated Gucci present on the 2023 Milan Style Week and the fascinating Fall/Winter 2024 ladies’s style showcase in Milan, Hanni has graced all of them along with her distinctive allure.
However her attract doesn’t finish there. Earlier than fascinating Gucci’s highlight, Hanni mesmerised because the face of Armani Magnificence, standing shoulder to shoulder with international luminaries like Cate Blanchett, Sydney Sweeney, Tessa Thompson, and Barbara Palvin. Her journey from rising idol to worldwide style icon continues to captivate audiences worldwide.
Minji of NewJeans
Regardless of their rookie standing, NewJeans has made a formidable affect within the luxurious realm. Following Hanni’s appointment as the brand new ambassador for Armani Magnificence, her bandmate Minji achieved a significant milestone by securing a take care of Chanel. In February 2023, Minji was named the worldwide ambassador for the celebrated French luxurious home, marking a big first as she represents Chanel throughout three classes: magnificence, style, and watches and jewelry.
As a part of her collaboration, Minji graced the quilt of ELLE Korea’s March 2023 difficulty, elegantly adorned in Chanel’s iconic tweed, additional solidifying her affect and magnificence within the style world.
Ningning of aespa
Versace has proudly unveiled Ningning of aespa as their international model ambassador. This thrilling partnership underscores Ningning’s rising affect within the style enviornment, mixing modern type with Versace’s luxurious aesthetic. Famend for her daring style sense and magnetic charisma, Ningning embodies the essence of Versace’s daring and modern spirit. This collaboration not solely highlights Versace’s dedication to embracing numerous skills but additionally elevates Ningning’s standing as a world style icon. Becoming a member of Stray Children’ Hyunjin, the songstress provides her distinctive aptitude to symbolize this prestigious Italian model.
Son Heung-Min
After we say celebrities, we don’t simply imply actors and Okay-Idols—however sports activities stars too. The style world has taken a liking to Korean soccer star Son Heung-Min’s type and presence, particularly Burberry. Son, who performs for Tottenham Hotspur within the English Premier League, has held endorsement offers with manufacturers resembling TUMI, Cartier, Gilette, in addition to Adidas which offers his soccer boots. In a joint Instagram put up with Burberry, Son shares, “I like Burberry’s attempt for creativeness and innovation which has been deeply inherited in its historical past, that are values that I champion.”
Danielle of NewJeans
Son isn’t the one Korean movie star to be supplied an ambassadorship with Burberry. At simply 17, Danielle of NewJeans is following in his footsteps by becoming a member of Burberry’s international ambassador household.
Danielle shines within the marketing campaign, modelling a variety of Burberry items together with iconic trench coats, trendy outfits adorned with the basic Burberry print, and assertion baggage. Her versatility and talent to effortlessly carry off any look are evident all through.
Whereas all members of NewJeans have been chosen to symbolize varied luxurious manufacturers, Danielle has garnered explicit consideration for her distinctive type and trendsetting appears, making her a really perfect match for Burberry.
Taeyong
Recognized for his distinctive private type and love of style, Taeyong of NCT has been a long-time supporter of LOEWE. His idiosyncratic type caught the attention of Jonathan Anderson, and he was introduced as a model ambassador for LOEWE again in June final yr. He later attended the model’s Spring 2024 menswear present throughout Paris Style Week sporting a black V-neckline shirt and dishevelled darkish denims. Anderson shares, “With Taeyong’s many skills spanning songwriting, performing and visible creation, I’m actually excited to see what this collaboration will convey.”
Lee Dong-Wook
Recognized for his flawless pores and skin, it ought to come as no shock that actor Lee Dong-Wook has snagged numerous high-profile magnificence campaigns. Due to his “luxurious picture”, he was just lately appointed as La Mer’s male model ambassador, and the model remarked that “his environment matches nicely with the model.”
Nevertheless, this isn’t a first-time expertise for the Goblin actor. In 2019, he was the primary Korean star to develop into Chanel’s international ambassador for its first make-up assortment for males, Boy de Chanel.
This text was first seen on Elle.Sg.
For extra on the newest in luxurious type and style reads, click on right here.
