Tesla (TSLA) sales in Europe are down 14% year-to-date and it’s time to worry- looki – Luxury cars

European automotive gross sales numbers are out, and Tesla’s gross sales are down 13.7% year-to-date. It’s driving the whole EV market down.

For those who take Tesla out of the equation, the European EV market is up.

The European Vehicle Producers’ Affiliation (ACEA) has launched its November gross sales information, which supplies us nice perception into the European EV market.

We’ve got been reporting that Tesla has been having points in a number of key European markets all yr.

Tesla followers have been mentioning that the whole EV market is down in Europe, however now that we’ve the total information, it’s clear that Tesla is the problem greater than EVs.

Right here’s the information year-to-date:

Tesla delivered 26,200 automobiles in Europe (EU, EFTA, and the UK) in November – 10,000 fewer automobiles than final yr.

Yr-to-date, Tesla is at 282,700 automobiles in comparison with 327,600 automobiles throughout the identical interval final yr. That’s down 13.7% year-over-year regardless of Tesla slashing costs and absolutely ramping up Mannequin Y manufacturing at its native Berlin plant.

Compared, BEV gross sales in Europe are down 1.4%.

For those who take away Tesla from the equation, BEV gross sales are literally up 1.3%.

France (-24.4%) and Germany (-21.8%) are the markets the place EVs are actually hurting, however the total EU BEV market remains to be far forward of the US:

Electrek’s Take

I believe the information is obvious: Europe has a Tesla drawback, not a BEV drawback. Sure, incentives went down in a number of markets and BEV gross sales went down in these markets.

Nonetheless, Tesla adjusted pricing all the way down to compensate and total non-Tesla BEV gross sales are up, which factors to the competitors being an even bigger drawback for Tesla in Europe.

EV followers needs to be frightened. In Europe, I’m hoping issues will stabilize now that they’re relying much less on Tesla.

However the US is extra worrying. Tesla’s gross sales are largely flat within the US regardless of worth cuts, robust federal incentives, and including Cybertruck to the lineup.

If Trump and Musk have their manner, the US will take away the federal incentive, and it’ll crash Tesla’s gross sales and, consequently, total BEV gross sales.

Musk’s hope is that the dearth of incentive will have an effect on different EV automakers much more, main them to fail and leaving them with a bigger a part of the EV market within the US – regardless of the general EV market being smaller.

It’s such a foul technique. The competitors is the gas-powered vehicles, not EVs.